For all the businesses worldwide live chat is undoubtedly an untapped potential. Live chat can help customers get all their queries resolved in real time. It further helps in maximizing the conversions. What makes us say that? Well, read on to know the reasons that will convince you about its capability of boosting the conversion rate for a business or website.
Provides a competitive advantage:
As a matter of fact, the websites that provide a 24x7x365 assistance to their customers through live chat are more successful. They actually have an upper hand over their rivals. Live chat helps them achieve a competitive edge that further enables them to tap the market potential to the fullest.
Reduces cart abandonment:
A lack of required information leads to cart abandonment which further leads to deflated sales. Now if the website, the visitor is on, offers a live chat feature, he won’t abandon the cart or site. He would rather get a solution from a live chat agent.
Drives the leads through proactive chat invitations:
Proactive chat invitations are more like preventive invitations that offer help even before the visitor asks for it. A live chat agent gets to know the customer’s query through proactive chat and helps resolve it so that the customer can proceed to check out. The satisfied visitor not only converts into a customer but also readily provides the required information.
Increases average order value:
When customers get their queries resolved in real time, there is an increase in customer satisfaction. Also, the probability of the customers becoming repeat customers increases. Businesses can also use online chat to offer valuable recommendations to the customers without being pushy. This further increases the probability of a boosted average order value.
So, if your business is one of those businesses that still don’t leverage this amazing too; for their business, you know what you are losing out on.
