Being a part of the e-commerce competition, you must have often heard about placing live chat on your checkout pages. Do you know the reason behind this suggestion? Come, let’s enlighten you with the same:

Live chat at checkout helps focus your efforts:

Not all e-commerce companies have enough resources to entertain each and every website visitor. They often end up wasting their resources at inappropriate places. That’s where live chat can help. Placing a live chat window on the checkout page can help send invitations to visitors who have reached a certain cart value. This further allows focussing all the efforts on the most prospective opportunities rather than wasting resources on a wider audience.

Helps provide transparency:

As a matter of fact, transparency is one of the most important factors responsible for boosting sales. A live chat service assistance on your checkout page provides ensures transparency. So, whenever there’s a discrepancy in sale prices or your customers are unable to understand the invoice or they need to edit their order, they can simply leverage the chat assistance provided. Whether they have questions regarding credit card safety or payment options, they can simply initiate a chat and get through the checkout process.

Helps provide visual explanations:

Sometimes customers can’t just get through the checkout process despite the chat agent explaining the entire procedure. That’s where the co-browsing feature of a live chat assistance comes into play. The powerful feature can help the agents and the customers to be on the same screen. Thereafter, the customers can be easily guided by pointing out the areas where they are supposed to head in order to complete the transaction.

Helps debug problems from customer’s perspective:

Live chat integration with CRM is yet another powerful feature that ramps up your checkout support. The integration helps gain insights into user preferences, past history and their previous experience with your business. Hence, customer issues can be resolved to take the users’ perspective into account.