1. Display and sell your wares at trade shows:
Trade shows, exhibitions, and fairs are such events where many serious prospects will be present. Such events are great opportunitues to strengthen you lead generation efforts. But there is an art to successful exhibiting which, if learned, generates immense rewards. There are few other sales forums where prospects and clients come to you. Also, you can use this opportunity to get valuable opinions on your products and services.
Besides attracting new business, exhibitions can be used to introduce existing customers to additional products.
2. Database marketing:
Database marketing is a systematic approach to the gathering, fortification, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases. With the aid of database marketing, much more consumer data is maintained, and that the data is processed and used in more sophisticated ways.
Among other things, marketers utilize the data to:
i) learn more about customers
ii) identify and focus on target markets for specific campaigns (through customer segmentation process)
iii) compare customers’ value to the company and
iv) provide more dedicated offerings for customers to live up to their expectations.
Since database marketing provides an extended access to potential customers so lead generation becomes much efficient.
3. Target marketing:
Sweepstakes and contests with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that incorporate target marketing such as Publishers Clearing House and Reader’s Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about a customer from sweepstakes entries which leads to an active participation further leading to a boost in sales.
4. Card deck offers and inserts:
A card deck offer is a product description on an individual card. The card is about the size of a postcard generally placed within a pack along with 50 or more other cards. It’s a quick and enticing way for many busy people to “shop” through a variety of product offers. You can normally target and send your offer to a large number of carefully selected prospective customers.
This method is less costly as compared to other marketing techniques. On the other hand, inserts give you a direct approach to both homes and businesses in the desired geographical area, giving you the flexibility to drop any number at any time.
5. Social media visibility / Viral marketing:
Social media makes the process even easier because of all of the information that people readily share, and also because of the large number of users on sites like Facebook, Twitter, Instagram, Pinterest and more! 40% of people spend more time socializing on social media than face to face in today’s era. So needless to say, social media makes for the perfect place to identify your target audience and turn them into new sales leads benefiting your business.