Social media listening is the process of keeping an eye on what’s being said about a brand/business/company on social media platforms. With the customers being more empowered than ever today, word of mouth is the most influential form of marketing. So, monitoring what kind of perspective the customers’ have regarding a brand is very important to thrive in today’s competitive market. Read on to know the significance of social media listening:
Identify brand advocates:
One of the greatest advantages of social media listening is that it lets you identify your brand advocates. Brand advocates are the customers who actively share your information about your products. Once you identify such valuable customers, you can reward them and leverage WOM to boost your credibility.
Monitor your competitors:
Using social media listening, you can track your customers, competitors, competitors’ customers and so on. It can help you to figure out the problems with your competitors’, understand their strategies and keep a track of all of their new additions. You can actually gain insights into their weak points and offer what your competitors may be lacking.
Build up a knowledge base:
Social media listening helps keep abreast with the latest trends in your industry. Monitoring the general conversations circulating within your niche, you get a solid idea as to where your company can benefit. It helps polish up all your industry related skills and keep up with the cutting edge technology.
Enhance customer service:
When you use social media listening, you’ll probably hear all kind of stuff, positive as well as negative. Either way, the feedback is beneficial. If it’s positive it will motivate you and if it’s negative it’ll motivate you further. In fact, a negative feedback will help identify the weak areas so that you can employ strategies to eradicate them, come up with better products and enhance the customer service.
Social media listening has so much to offer you. When are you planning to make the most out of it?