Inbound marketing strategies to grow your business: II

1. Email opt-ins:

An email list is an important aspect of inbound marketing and one of the most crucial factors in building a business and growing it thereafter. Opt-in email is a term used when someone is given the option to receive email and is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is spam. Email opt-ins are categorized as:

i) Unconfirmed / single opt-ins:

Someone first gives an email address to the list software, but no steps are taken to confirm that this address belongs to the person submitting it.

ii) Confirmed opt-ins:

A new subscriber asks to be subscribed to the mailing list, but in this type of opt- in steps are taken to confirm that the address provided belongs to the person submitting it.

Opt- ins
Opt- ins

2. Personal branding:

Personal branding refers to the practice of people marketing themselves and their careers as brands. Personal branding is essentially the process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization and often involves the application of one’s name to various products. When someone starts a business, it’s virtually impossible to separate oneself from that business. So, a personal brand can actually be used to build that business. Brands such as Tim Ferriss’s and Ramit Sethi’s depend almost exclusively on the power of their personal brand.

Personal branding
Personal branding

3. Free guides and reports:

You can actually create advanced guides and give them away for free. You just need to make sure that the guide is relevant to your business. So, you are required to keep your guide as specific as possible, because you are using it to gain a certain type of visitors such as the ones who will convert to become your customers. These guides can actually be used to showcase your expertise in your work and to provide other marketers with valuable information that can help them in growing their business.

Free guides and reports
Free guides and reports

 

Lead nurturing tactics: I

Lead nurturing refers to the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers based upon their requirements.

1. Deliver the right content, to the right people, at the right time:

An efficacious inbound marketing strategy requires strategically nurturing your leads using targeted content. In order to deliver the right content, to right people at the right time:

i) you need to understand each of your buyer personas

ii) you then need to cumulate targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers.

iii)  you need to have a marketing automation platform ready to help you identify, categorize and target your unique buyer personas for inbound marketing strategy.

Targeted content
Targeted content

2. Social media:

Social media can be leveraged for lead nurturing as it has the capacity to facilitate something all businesses want most – the ability to engage in 1 to 1 conversations with their target audience.

Social media for lead nurturing
Social media for lead nurturing

3. Remarketing:

Remarketing is a clever way to connect with those visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website while browsing elsewhere around the internet. In other words, it is a form of online advertising
that can help you keep your brand in front of bounced traffic after they leave your website.

Remarketing
Remarketing

4. Multi-channel lead nurturing:

According to a research, almost four out of five marketers say their email open rates don’t exceed 20%. Also, 79% of marketing leads never convert into sales. The main cause behind this poor performance is a lack of effective lead nurturing. Effective multi-channel lead nurturing refers to a technique that most commonly involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach.

 Multi-channel lead nurturing
Multi-channel lead nurturing

5. Provide a personalized website experience: 

The likelihood of a person engaging with you further is greatly increased if you offer a much more personalized website experience. This can be achieved through smart content. With the aid of smart content, you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit. Smart Content lets you target content based on anything you know about your contacts through research.

 

Personalized content
Personalized content

How to increase customer lifetime value : Part II

1. Manage all communication channels available:

Having multiple points of contact, allows customers to choose the most convenient medium for communication. According to a research, sixty percent of consumers don’t want to be contacted over the phone about special offers, information, and upgrades, while 75 percent prefer contact via email or text message. Social network tools give you the opportunity to connect and engage with your customers at any time of day, as per their convenience.

Managing communication channels
Managing communication channels

2. Offer convenient and affordable services:

Convenient and affordable services make it easier for users to enjoy what they’re paying for. Make sure that your users/customers should spend the least amount of time possible trying to use your product or service, so they can spend the majority of their time making the most out of it.

Affordable services
Affordable services

3. Create brand loyalty:

As per a research, 64% of participants said shared values were the primary reason for maintaining a relationship with their brand. Clearly communicating your brand’s philosophy or higher purpose has become very important to today’s consumers. So, you must choose a technique, which reflects your consumers’ beliefs and demonstrates them through sponsorship, events or anything relevant. Be sure to brand all marketing efforts consistently and keep your product quality high, so consumers keep returning to what’s comfortable.

Brand loyalty
Brand loyalty

4. Be there in your customers’ hour of need:

Being there in customers’ hour of need means holding their hand while the problem is solved, helping them cut through the confusion to find the solution, or getting them directly connected to the person who can help them as soon as possible.

Helping customers
Helping customers

5. Try building long term relationships:

Building and maintaining long-term relationships is a simple, effective method for increasing your CLV. While it may take a little extra time, care and consideration, it’s a great way to leverage your existing customer relationships to boost revenues without simultaneously increasing your expenses.

Long term relationship
Long term relationship

 

Top brand-building tools that’ll help your business stand out from the crowd

Brand-building

Firstly, what actually does brand-building mean?

Well, it’s the process of generating awareness, establishing and promoting company using strategies and tactics. It is the visual voice of your brand that differentiates you from your competitors. It further convinces people as to why they should choose you.

How do you make your visual voice stand out?

You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:

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Here’s why social media listening is significant for your business

SML

Social media listening is the process of keeping an eye on what’s being said about a brand/business/company on social media platforms. With the customers being more empowered than ever today, word of mouth is the most influential form of marketing. So, monitoring what kind of perspective the customers’ have regarding a brand is very important to thrive in today’s competitive market. Read on to know the significance of social media listening:

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How to convert customers into brand ambassadors for your business

Business brand ambassadors

The most successful businesses today are the ones with the most loyal kind of customers. This is because when a business has loyal customers, it has a source of word of mouth marketing which is the most powerful marketing tool in today’s era. When the customers contribute towards word of mouth marketing, they may be considered as brand ambassadors. However, it requires quite a lot of efforts to turn customers into brand ambassadors. Here’s all that can help with the same:

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Brand awareness: 5 Killer ways of gaining greater business exposure

Brand Awareness Marketing Concept

What is the main objective of creating a brand and carrying out related campaigns? The answer is simple: to enable your target audience to recognize and remember your products easily, build trust, strengthen customer relationships and eventually boost up the sales like never before. When it comes to brand promotional campaigns and the promoting media, you need to be wise enough to know what works the best. Here’s a list of the best ways can help gain brand awareness to a larger extent:

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Multichannel marketing: Know how it benefits your business

Multichannel marketing

Multichannel marketing refers to the process of blending distribution and promotional channels for the purpose of marketing. Distribution channels involved in this type of marketing may range from a retail storefront to a website. An effective multichannel marketing is supported by good supply chain management systems such that the details and prices of goods on offer are consistent across the different channels. It is also supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. It benefits a business in a number of ways:

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Brand building: Top 4 tools to accomplish your goal successfully

Brand building

As mentioned earlier, brand building refers to the process of generating awareness, establishing and promoting company using strategies and tactics. It is basically the visual voice of your company that differentiates you from your competitors and convinces people as to why they should choose you. You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:

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Top 5 hacks for an effective brand building process

Brand building

Brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process. Now, what all does an effective brand building process do? Well, It does a lot! For instance, it:

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What is customer experience management?

Customer experience management refers to the collection of processes a company utilizes to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. CEM aims at optimizing customer experience through gaining the loyalty of the customers in a multi-channel environment. A company needs to create a strategy that encompasses all customer interactions in order to manage the customer experience.

Customer experience management
Customer experience management

CEM depicts a business strategy designed to manage the customer experience. Moreover, it provides benefits to both retailers and customers. Customer experience management can be monitored through surveys, targeted studies, observational studies and other such methods of research. 

CEM monitoring process
CEM monitoring process

Customer experience management can be related to customer journey mapping. Journey mapping is a design tool used to track customers’ movements through different touchpoints with the business in question. It shows the track starting from the first encounters people may have with the brand continuing through all the different route people can take through the different channels or marketing. Other strategy involved in CEM is integrated marketing communications which involves sending a consistent message amongst platforms such as advertising, personal selling, public relations, direct marketing, and sales promotion.

Customer journey mapping
Customer journey mapping

CEM holds great importance in terms of research. In order to leverage CEM, development into the conceptual and theoretical aspects are needed. The reason behind the interest in CEM increasing so significantly is that businesses are looking for competitive differentiation that makes them stand out of the crowd.  Therefore, they inculcate CEM in order to be more profitable. That is why businesses want to offer a better experience to their customers and want to manage this process efficiently. Researches prove that in order to gain success as a business, customers need to be understood. Academic research along with recognizing past customer experiences can help manage future experiences.

Businesses utilizing CEM
Businesses utilizing CEM

 

 

Tips for growing your personal brand: II

It takes time and effort to build and grow your personal brand but it’s worth it. It’s something that can follow you throughout your career. Moreover, it lets people know who you are and what you stand for. Here are some more tips to create a strong personal brand that you can always refer to when it comes to creating materials that support your brand:

1. Strive for perfection:

Once you are done with the identification of your uniqueness and strengths, strive for perfection. Never stop learning about your area of interest, not even if you become the expert in that area. So, all you need to do is read, absorb, and teach.

Learning
Learning

1. Share your knowledge with others:

Other than carrying on the process of learning, teach it and share your knowledge. You can do this through videos, social media, and also by writing both online and offline. This not only convinces people that you know your stuff but also provides exposure to your business.

Sharing knowledge
Sharing knowledge

2. Have a clear picture of your goals:

Prioritize your goals and use your values and priorities as an asset. These priorities and values will guide you both in action and your decision-making process and ensure that you stay on track.

Setting priorities
Setting priorities

3. Design your personal brand persona:

 Your persona can be created by:

i) Identifying your emotional appeal: 

It refers to identifying your personality features and other factors due to which people are attracted to your brand.

ii) Self-description:

It indicates telling who you are and why people enjoy working with you.

iii) Identifying your specialty:

It refers to the nature of your work such as what you do and how you stand out of the crowd. Moreover, what people want you to do also matters a lot in this case.

Creating your persona
Creating your persona

 

 

 

Tips for growing your personal brand: I

Building and growing your personal brand requires a lot of hard work and dedication. a strong personal brand is a valuable asset to every entrepreneur. Although brands and businesses might be built around ideas, they’re still ultimately represented by people.

1. Research:

This should be the first step of your personal brand building process. The basic idea is to figure out who you are as an individual, as well as a professional. It includes discovering things that inspire who you are as an individual and finding out what others think of you when they hear your name. Make a list of words that best describe your personality, values, and worth ethic. Now, narrow this list down into the words you want to be recognized by. Create a list of your likes and dislikes regarding your brand.  Pay close attention to what people say about your brand on social media platforms.

Research
Research

2. Identify and leverage your strengths:

Identify the characteristics that make you stand out of the crowd and then convince people why you are better than your counterparts. Know the areas of your expertise and leverage them to build your brand. You can even ask others for their views. They can help you discover that one thing which according to them you rock at.

 

Strengths
Strengths

3. Create a virtual platform:

Creating a virtual platform includes creating a website. You will also require social media accounts that represent your brand as these platforms will help you share your voice.

Building a platform
Building a platform

4. Do not fake your identity:

While building your personal brand you strictly need to avoid sugarcoating. Leverage your style and uniqueness to attract the jobs and clientele that you desire. Instead of faking your identity, discover your own style and create a new set of footprints for others to follow in.

Be yourself
Be yourself