Live chat has become the unsung hero of customer service. Though it is not popular as Facebook or flashy as Instagram, or a social butterfly like twitter, even not buttoned up and business like as LinkedIn. But when it comes to provide quick, speedy and result oriented customer service live chat is just the best!

Live chat is the humblest of all. It is there at your website, private, simple and yet very effective. This is what makes it as a service channel that get things done. Live chat is something which helps your customers at the point of sale and also helps confused clients into the checkout line. And just remember the customers simply adore it.

With live chat your sales will increase. It is a tool that connects with your customers at the point when he is in the dilemma to buy or not. According to Anderson Consulting poll. More than 62% of consumers said that they would intend to make more purchase online if live chat is available for the customer support.

A marked increase in average order size has been observed with a 30% reduction in shopping cart abandonment for retail site that have the powerful widget, live chat. In more simple words if the customer has some concern and he cannot react with real people he just not make the purchase. It has also been revealed by a survey that 77% of online customers say that they would communicate with a real person before they make a purchase and more than 50% say that due to lack of interaction they just did not made the purchase.

Just remember that in race of your brand’s social media presence, just don’t the small but the mighty and ultimate tab on your website – live chat.

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