As a business, you make money when you get paying customers. Though having a lot of traffic on your website is good but if they do not fulfill your CTA requirements you simply drain away all the effort spent to bring people to your website. Here are the most effective tips that will help you convert your visitors into customers and make the most out of your investments.
Leverage story-telling testimonials:
Whether a startup or a fully fledged business, testimonials are the best means of gaining credibility for all. These days, using testimonials with the headshot of the customer along with their designations is a cool way to entice the customers and make them purchase from you. Moreover, presenting the testimonials in a story-telling form on your website helps them relate more effectively as it looks more authentic. Consider having your testimonials on your sales page, recommendation pages, product listings and wherever you can!
Be clear with your call to action:
You need to be clear about the actions that you want to be taken by the website visitors. Whether you want them to subscribe your newsletters or purchase a product, you need to be precise about your offerings. So, all you need to do is have a call to action button for each of the required actions.
Make the most out of email marketing:
Consider cumulating emails from the visitors using enticing offers like free e-books, free consultation, free webinars etc. Once you have the email IDs, engage with these people through a multi-pronged email marketing campaign. Through this campaign, you can provide them with more informational and promotional content.
Use comparison charts to stand out from the crowd:
Competition exists everywhere. So, you will have to face it within your business as well. Every business wishes to leverage the benefits of the lucrative market. So, you need to differentiate yourself from your competitors and tell people why you are the best! For this, you can use comparison charts filled with images, numbers, and symbols to show people how you stand out from the crowd.
Facilitate instant query resolution:
How to do that? The answer to this question is “Live chat”. A live chat feature on your website helps visitors get their queries resolved in real time and move them down the sales funnel. It lends a human touch to your website and assures an all-time assistance to the visitors and customers. Since people love having their questions answered instantly, so, such a feature entices the visitors and leads to an increased lead generation, increased sales and boosted traffic.
Leverage these strategies and see your website conversions boost like crazy!
