CRM is very well known to help businesses manage processes such as lead tracking, customer support, customer data management, automating sales, simplifying sales processes and a lot more. This is not it, there’s a lot more to customer relationship management. CRM software help businesses in a number of ways that are not known to all. Read on to know what those uses are:

Manage your sales team:

A customer relationship management software can help keep updated with the status of your sales team.  You can use it to direct your team in such a way that it best meets business goals. It also enables you to align your sales team with mission-critical tasks, track your sales team to increase prospect calls and hence increase territory coverage. This eventually leads to an increase in your company’s sales.

Helps non-profit organizations to stay updated:

As a matter of fact, it requires a lot of time and energy of a non-profit organization team to get funding from donors. Using a customer relationship management software can actually reduce this time by keeping a track of all the active and inactive contact numbers. The software also makes it easy to check what a given donor gave last year as a point of reference.

It’s a marketing platform for great customer relationship management:

Most of the loyalty and CRM providers today provide mobile and social media campaign tools as an addition to the basic software. These tools enable SMS text messaging and social media campaigns, mobile app notifications, and a lot more that helps connect with your customers in a more efficient manner.

Enables staff to work remotely:

CRM providers these days, provide remote access options along with the software. It helps the employees in a sales team to access the information they need, from wherever they are. In other words, a CRM software actually helps make the team members feel connected. It further helps them work remotely so as to meet the business goals.