Live chat is the most proactive way to communicate.
Live chat is also equipped with proactive prompts which initiate for help on the behalf of the company to the customers who are hesitant in using the live chat option. The chat agents have the ability to track the footsteps of the visitors at their site and hence if they feel that a particular visitor is at a page for relatively long time or is hesitant, he has the liberty to initiate the chat on his behalf, asking if they need assistance.
Therefore even if the visitor is reluctant to click the chat button, a quick message from the chat representative enables the businesses to reach out to the visitors and interact.
Live chat helps to gather data from the visitors
A lot of data can be extracted from live chat. Geographical locations, the device and the operating system used by the visitors, like laptops, tablets and phones and the age group which is actively using live chat and relatively more information can easily be generated with the help of live chat and this can be in turn used to serve the customers in a better way. The data is very helpful in analyzing visitor demographic and exploit the analysis to target the potential leads in a better way.
Tailor made greetings
Customized greetings can be made on the basis of the customers demographics, or the interest they are showing in a specific product. This can be estimated by the amount of time spended on a particular page of the website and by using customized greetings you can make sure that the visitors are comfortable while chatting to the representatives.
Live chat is all there at the website to help the business to reduce the bounce rates, enhance the ability to up sell and cross sell by giving discounts and offers and the most important build the customer loyalty and trust.
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