The rapid diffusion of information had made the customers more informed and smart which has heightened the level of expectations they are having from the businesses. If you desire to present yourself as a customer centric organization, then you really need to grasp the customers nerves by offering them the great customer service and support and that also not only in business hours but round the clock.
This can be exceptionally well done by live chat services. Live chat has the ability to provide you uninterrupted 24/7 service and support to your customers.
This is supposed to be the key differentiator as it is there to enhance the overall customer experience.
Live chat also allows you to capitalize on important opportunities for proactive customer engagement. It offers not only reactive service but also proactive engagement. The chat can be initiated on the behalf of the business when the client is reluctant to make a purchase.
There are times when the visitor is at your website and is having some concerns. He may not initiate the chat button and simply click away from your website.
But with proactive chat you can reduce the bounce rate, and offer timely help to your client before he is pissed off and leaves to check your competitors website.
Proactive live chat is really appreciated by the customers and it also reduces the bounce rate at your website, increases the conversions and also hikes sales.
Live chat is providing on demand service and support and hence lays the foundation towards loyalty and retention.
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