Offering poor customer support has a very adverse impact on the companies reputation, your business and sales. It has also been witnessed that 78% of the customers have quited the sales transaction just because of bad customer service.

However, there is yet another simple way to improve your customer service. Another great way of turning a cold, indifferent experience into a pleasant, positive and even fun personal interaction. Just by adding a human touch in your customer support you can reap a number of benefits for your business. One of the best tools to humanize your business is with live chat.

What is the sheer need to humanize your customer support?

To lot of business the regular approach seems to be working so they may feel , why bother to fix something that isn’t broken?

But the fact is that there are number of benefits that can be achieved from humanizing your customer support interactions and making your customers feel the personal connection with your customer support team.

Some of the benefits are:

• Increased sales : people who felt a strong connection with the business or brand observed higher rates of consideration and ere more likely to make a purchase and also more willing to pay the premium.
• Increased customer loyalty : Live chat, that is human touch added to your customer support also create higher levels of customer loyalty since it infuses and encourages trust and your customers are more likely to purchase from someone who they trust.
• Better brand recognition : A better brand recognition is realized by humanizing your customer support as you provide a differentiating factor that allows your business to stand out amongst competitors.

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