Live chat is loved by the business too. This is a great fact. Not only the customers love live chat but businesses also love live chat too.
“ According to poll By Anderson Consulting, almost 62 % of Internet consumers said they would purchase more products online if live customer support were available.”
With live chat, your business will see a increase in sales and live chat will pay for itself many times over. Live chat also marks reduced shopping cart abandonment up to 30% and there is also a boost in the average order size.
With live chat, the visitor is confident as he is having a live person with whom he can communicate in real time when encountered with confusion. Since the chat agent helps you in making the purchase, the probability of making a wrong choice is rare and hence the clients makes a happy exit. The business is also happy as the chances for ‘return policies’ will be rare.
Secondly, with live chat, the savvy agents can also make your customers aware of the ongoing sales, discounts and offers on purchases that they may be interested to purchase. The agent can also introduce the customer with other products and services that may match the customers requirement.
In this way the live chat agent can boost the average order size and thus impact the sales of the business.
“ 77% of the people shopping online would like to make contact with a real person before making a purchase, and over a half say that the lack of interaction has caused them not to purchase.”
Hence looking at the above factors, you’ve got quite a case for using live chat.
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