Live chat, at your website is itself a powerful tool to give you, your business and customers all the benefits regarding the shopping experience. It provides instant responses, collects data of your valuable customers, helps improving marketing efforts, faster product enhancements, helps creating meaningful on line connections with customers, increased ROI, enhances products that are based on feedback and a real lot more.

Live chat can also be used as an honest and direct sales method to increase the number of sales for your trade. One survey reported that due to the presence of live chat a company experienced a double digit escalation in conversions.

There are numerous ways in which live chat can increase sales and conversions.

• Live chat provides instant responses to customers queries. It also funnels customers who were not interested into the purchasing process and “making” a new customer from someone who was not intended to make a purchase.
• Live chat also helps customers who may be having problem in purchasing your product. With interacting with the customer you can make them understand the purchase process and also offer reassurance in your product reducing shopping cart abandonment.
• Live chat can also increase sales with proactive live chat. Proactive live chat is a powerful tool which increases your sales. Here instead of waiting for the customer to interact with the live chat agent, your agent itself can initiate the communication.

Proactive live chat is used for pages which suffer high bounce rates or some particular areas where the customers often leave the purchase process.

By giving them personal concern and ensuring that these customers get personal engagement, they are less likely to abandon their purchases.

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