Benefits of live chat!

You must have witnessed the little chat box at the websites frequently. Live chat has a real lot potential for B2B and B2C companies that are marketing their products and services on the web. In todays competitive scenario being able to answer your customer questions and answers in real time is the best thing a business can offer. Continue reading “Benefits of live chat!”

What is live chat?

Live chat refers to a platform that is present on your website and is to communicate with the site visitors. Live chat enables you to chat with the operators on the host website. A live chat button is always there on your website and the visitor can access the customer support agent with just a click on the powerful widget. Continue reading “What is live chat?”

Benefits of live chat – Part II

Increases sales

Live chat provides instant response to the customer queries.There are many certified studies that stresses the fact that live chat can help an increase in sales.

An American Marketing Association study reveals that live chat helps to increase the conversion rates by 20% and even the typical ROI for sales team has also enhanced to about 300%. This just emphasizes that the customers who are engaged by live chat agent are more likely to make purchase than those who don’t.

These numbers, itself reveals that live chat is effective and it has been true because of a number of reasons.


Live chat is all there at your website to provide your visitors with instant responses. Live chat gives your visitors opportunity to get in touch with your support staff and sales team. The very same is applicable for your customer support representatives also and even your customer representatives have more chances to turn these visitors into paying customers or clients.

Improved customer service and loyalty

Now consider the eDigital Customer Service Benchmark survey conducted on 2000 consumers, which will land you with a clear perception as to why your customers appreciate live chat. It was found that live chat had the highest customer satisfaction level at 73% as compared to 61% foe email support and only 44% for traditional phone support.

With such statistics, it is very clear why the customers return to those businesses which provide live chat. The customer cherish to do business with companies that make customer support easy, hassle free and on the spot that is instantaneous.



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