One of the vital reason for implementing live chat at your website is the on-demand nature of the web. There are prospects that will seldom make a call or draft an email to your company with their queries. This is just because they are not interested that their personal information is hitched with some email list that is going to continually pitch them products.
Live chat gives the visitors the liberty, ease and comfort to chat right from their computers with quite an extent of privacy. This makes them comfortable to be more open with live chat customer representatives.

With live you also save a lot of time that you would have otherwise spent on fielding emails and answering questions. You can also speed up the process by setting canned responses and URL’s which give the response to the frequently asked questions of your customers. However make sure that you use canned responses with caution as too much of canned response gives a robotic appearance.
You can also send automatic greeting messages to make your visitor aware that there is someone at the site who will be more than happy to assist them.
All these moments just add up to extra hours of productivity for you and your business.
With live chat the visitors can also multitask. There is no need for the visitor to remain tethered to the chat window to wait for the reply of his query. He can carry with his daily chores as he shall be pinged by the chat agent as soon as the reply is ready.
Live chat is all there at your website to land you with an awesome shopping experience.

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