Live chat is a complete new way to interact and communicate with your customers. Basically the customers initiates a chat request by clicking the powerful icon on the website. It is used by the prospective customers and helps them in their buying decision or can be used by the present customers too who may be facing problems with the product they have already bought.
Live chat has become quite simple and easy for installation. It is now not a piece of cake for only the big players but the same features can be enjoyed by the small and medium scale business too and that also at a very low budget. The small companies have started to realize the benefits that live chat can bring to their business.
Live chat provides instant responses to the visitor queries and that also in real time. There are chances when the visitors are having problem in locating a particular product on the website, or they may be desiring to make comparison between two products, or simply are interested in knowing the particular features, price or warranty about the product. Here is where they can communicate with the live chat agent and get their queries answered without taking the pain to dial to the company or draft an email.
Live chat is also used by people who are your current customers. There may be customers who have already purchased the product and are now facing some issues. Or they want to know about the return policies.
Live chat also provides you with instant feedbacks too.
In any way live chat is all there to make your customers happy!