Reactive live chat is the clumsy person at the party while proactive live chat is the person bubbling with confidence and has many positive interactions with others. A recent live chat study shows an average engagement rate of 7.28% with proactive live chat. If the business focuses with highly targeted strategies, the engagement rates hike up to and sometimes even above 10%.

Proactive live chat is great at establishing a conversation between live chat agent and visitor at the site. A higher engagement means that live chat can achieve more on your site. Better customer service can be provided with sales converted and more leads generated with live chat.

The proactive chat is initiated on the behalf of the business. It gives the company, an opportunity to engage the visitors when the business think that they require a further more information or when they just seem to leave, if the company don’t get their attention.

Proactive live chats can be initiated on various occasions. It depends on the visitors attitude. The chat agent has the ability to keep an eye on the customers browsing behavior. He can initiate the help if he finds the visitor struggling for quite a long time, or if he just requires a push to crack the deal.proactive chat is basically employed at the pages which experience high bounce rates.

Proactive live chat just helps the people with problem, persuade the people to buy and motivate the prospects to get in touch.

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