Live chat is a lot more than providing quality customer service. It is also about increase in conversions and real lead generation.
Front – line lead generation
As simple as that, live chat is supposed to be a dedicated lead generation team at your front line that is your website. The most popular and convenient method of finding information about a company that they are looking to purchase from is straight from the seller’s website.
With a live chat at your website you can assist potential leads and provide answers to their relevant questions. This will help them out boost their confidence and will also prevent them from just wandering at your site on their own. The conversation just begins right at the moment which is the beginning of the buying journey. The higher the percentage of site visitors, the higher the leads to be generated.
The leads generated with live chat does not have to wait for the other person to begin communication. They are already at your site, you can start off with a well timed chat and a well written invite which is the biggest step of lead generation and has been already taken.
Build trust
When there is not a real concrete store or a business office it is a bit difficult for a potential buyer to trust you. Here the trust badges work. And also the real customer reviews.
Just having a quick Google of any company can land you with a more clear perception.
And after all live chat is all there to give the human element to your business which is brought to your website.
As a matter of fact people buy from people and if you are able to interact with a real person you can better trust a business online.
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