Now if you are serious about putting live chat to work on your site for lead generation, customer service or increasing conversion then live chat has to go beyond click to chat. In fact it is seen that there is a highest amount of engagement with website visitors that are the result of proactive chat rather than those with reactive chat.
Having proactive greetings sent means you are creating chat levels 10 times higher than using reactive alone.
The more you are communicating with your customers, there is a bright chance you have helping them and changing them into a lead or sale.
Reactive chat is where the chat button is there at your website waiting for the customer to find and click when they are in a fix or simply need any assistance.
In proactive chat, the agent looking at the behavior of the visitor, initiates on his behalf instead of waiting for the visitor to trigger. Basically a proactive chat is generated by the users action and the credit of starting the conversation goes t you.
Proactive chat can detect the customers problem as it occurs and offer assistance and help them in getting solution or sale.
Proactive invite is carefully formulated and is targeted at the right people at the right time. It offers an opportunity for higher engagement and if the audience is correctly targeted then you can have that engagement to use.
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