Today the way the companies are handling their customers is changing. People are busy and least interested in wasting time by calling or emailing. Diving into new channels for customer service is the new challenge for the businesses, and live chat is such one channel which has budded up in the coming years. Live chat is just another way to help your customers out.

Live chat is quick and proves to be quite informative too.

Live chat is preferred by the millennial. People who are born between 1980-2000 have huge amount of money to spend and it has been also witnessed according to a study by Accenture that there are 80 million alone in US spending over 600 billion dollars each year. It has also been found that by 2020 millennial will be spending more than 1.4 trillion dollar which will alone contribute to 30% of annual retail sales.

The on line tech consultancy, Software Advice also made a survey to learn about the preference of live chat among the various age groups. It also found that millennial prefer live chat.

When presented with the option of calling or using live chat more than 60% of millennial favored live chat when they desired to ask a question. Live chat was preferred just because of two main reasons the first and foremost no hold times and the second convenience.

Nearly 40 % of millennial said they liked the feature no hold time while 30% opted for convenience.

So if you want to drive millennial to your e commerce store have live chat at your e commerce website. As simple as that.

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