We are all aware that quality customer service plays an important role in business. Your customers are the one who spread a good word about you and help grow your customer base. Majority of the websites are providing live chat support to provide customers with real time answers to their queries.
Real time chatting with the customers allow to build customers confidence during their shopping experience. The entire process also helps to escalate conversion rates.
In an American on line survey it has been seen that68% engage in live chat and among them 63%prefer coming back to the website with live chat for making a purchase again.
Live chat basically adds a human factor to your site and effectively assigns your customer service representatives to provide real time answers.
With live chat there is a increase in sales and conversions. Its just like a real person walk through the purchase. This adds confidence and motivates the customers to spend more than the ones who don’t use live chat. The reason for the success in conversions lies in the live chat representatives. The agents are provided with insightful knowledge about the product hence they can guide the customer and recommend him with additional purchases which may match the clients interest. This simply adds to the cart value which in turn increases sales.
The live chat agents are also equipped with discount coupons which they have the liberty to offer to reluctant or hesitating to make a purchase. Live chat agents can also make them aware of the discounts and sales going on which can also captivate the customers and hike the sales.
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