Is Amazon India taking “exceptional customer support” way too seriously?

Customer support

Amazon India, one of the largest and most popular online retailer in the country, has lately taken its customer support a level further. Just like any other online shopping store, Amazon too aims at setting the bar high in terms of customer satisfaction. In an attempt to do so it has recently been asking its customers to upload their Aadhaar number to its website to track down lost packages.

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