Tips for designing an effective call scoring evaluation form

These days, call scoring evaluation forms are being extensively utilized when analyzing live or recorded calls. These forms, when used along with call recording are highly beneficial for the call centers as they can be used to help enrich the feedback provided to agents during coaching sessions. This helps enhance the agents’ motivation to improve their performance. As a matter of fact, a poorly designed call scoring evaluation form will result in data that does not accurately assess agent performance, lacks key performance areas and is not reliable. So, it is very important to design a call scoring evaluation form that eliminates all of the above errors. Here, we have mentioned some useful tips that you should consider while designing the same:

1. Encourage employee engagement at different levels:

For designing an effective call scoring evaluation form, consider involving employees at various levels to help you in your quality assurance program. Engaging employees fro various levels means, taking assistance from everyone starting from managers, trainers, supervisors, to even agents in the call center.

Employee engagement
Employee engagement

2. Leverage your internal Q&A system:

An internal Q&A system helps you determine the efficiency level of all the internal processes being employed. The measurement should be done based on the points that are regarded as important by customers.

Q&A
Q&A

3. Prioritize the categories in the form:

In order to make the call scoring evaluation form effective, you need to prioritize the decided categories with respect to their relevance and importance.

Categories
Categories

4. Test and review:

Once you are done with the form making process, you need to test and review your call scoring evaluation before it can be rolled out for implementation.

Test and review
Test and review

5. Train your agents:

After you have tested and reviewed the form, consider training all employees in your call center on the new scoring evaluation form. This will help them have a proper clarity on what items are being measured in the evaluation form and what is the process of doing that.

Training session
Training session

 

 

 

 

Call recording and its significance: I

Call recording software records telephone conversations over PSTN or VoIP in a digital audio file format but it’s distinct from call logging and tracking. However, the software may include both recording and logging functionality. The actual recording takes place on a recording system with software for the management of calls and security of recordings. Most call recording software applications rely on an analog signal via either a call recording adapter or a telephony board. It offers a number of benefits to the call centers that use it. Some of those advantages are mentioned below:

1. Knowing agents’ struggles and helping them overcome them:

Call recording along with call scoring can be used for accurately assessing call center agent performance. While call recording helps gather qualitative data from customer interactions, call scoring helps gather quantitative performance measures. In other words, it helps managers gain a more comprehensive understanding of an agent’s performance deficits and proficiencies. They can know about agents’ struggles regarding various call types by analyzing call recordings. This also helps them to gain a comprehensive understanding of where the agent is going wrong. Thereafter, strategies can be employed to enhance agets’ performance.

Agents
Agents

2. Providing sales training to the agents:

Call recording and call scoring, together provide valuable insights into agents’ performance which can further be utilized to provide effective sales training to the agents. This training should include educating the agents about different tactics that can help improve customer service. For example, they can be taught about the correct ways of pitching a product to the customer. Calls of experienced agents can be played to trainees or junior agents so that they can gain points from it. Moreover, bad calls can be played to point out the things that affect the customer experience in a negative manner and should be avoided.

Sales training for agents
Sales training for agents