Before implementing a live chat icon on your website there is a need to make a study about the customer preference’s and the impact which live chat can make on your business. This study will help the business man get a detailed knowledge, particularly on certain demographic group, so they can be more informed about employment of live chat.
Continue reading “Why Live Chat Is The Demand For Business?”
Outbound marketing is a marketing methodology that tries to reach consumers through general media advertising as well as through in-person contact. Outbound marketing can be carried out in the form of TV advertising, face-to-face meetings, or cold- calling. Through each of these outbound methods, sales leads are generated and then followed up by internal sales representatives.
Some of the best outbound marketing strategies to grow your business are:
1. PPC ad campaigns:
PPC is a short form for pay per click that further refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of driving traffic and buying visits to your site, rather than attempting to earn those visits organically. Your ads will appear as sponsored results at side or top of organic search rankings with PPC on search engines. PPC is the most efficacious way of drawing attention to the latest content or service offerings. Moreover, PPC ads are highly targeted, so, they can generate very high-quality leads.
2. Direct mail:
Direct mail consists of a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. Direct mail is very effective when it comes to growing a business because it aims at targeted communications. You can actually grab the attention of your desired prospects by leveraging your creativity and the power of your message and presentation. Thus, direct mail is a very direct and powerful way to share your content asset.
3. Tradeshows and webinars:
Events such as tradeshows and webinars provide an opportunity to introduce and define your brand, clarify the solutions you provide and make personal connections with participants. Whether it’s an international trade show or an executive-level webinar, the two-way channel of interaction between customers, prospects, and your company is knowledgeable to them and beneficial for the businesses.
1. Coupons and offers:
Discounts on the existing prices can prove to be the most effective lead magnets because consumers can easily price-shop for products. You can offer coupons and enticing discounts on your products and services so as to generate leads.
2. Loyalty programs:
Loyalty programs are structured marketing strategies designed by merchants to encourage customers to become long term customers and to continue using the services of businesses associated with each program. These programs cover most types of business, each one having varying features and rewards schemes. In marketing a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program.
3. Free reports:
Free reports include whitepapers, e-books, articles, and guides in the form of lead magnets. Your aim should be to provide compelling information to make a valid value exchange between your prospect and your business.
4. Webinars:
Webinars are educational, informative or instructional presentations that are made available online, usually as either videos or audios with slides. Since webinar attendees connect online, they can use Internet-based technologies to like communicating through instant messaging, file sharing, using a whiteboard collaboratively and interacting through social media sites in order to enhance the experience.
5. Podcast:
Podcast refers to an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web partnership to the user’s local computer or portable media player. The distributor of a podcast maintains a central list of the files on a server in the form of a web feed that can be accessed through the Internet. Files are stored locally on the user’s device such that it can be used even if he/she is offline.
1. Resolve all your consumers’ queries:
Most of the questions of consumers are born from their uncertainty of availing of your product. Their inquiries include everything including your prices, difficulty in setting your products up and other sorts of queries. Make it a point to answer all these questions right away even before the questions or objections have been cast out. Side by side an F.A.Q. (Frequently Asked Questions) list will exempt any doubt or objection they may have that is hindering them to sign up as a business lead or a customer. When you offer a particular brand, product or service, you should expect consumers to throw all sorts of questions or even objections regarding your offerings.
2. Track your lead generation efforts:
Make use of conversion tools offered by different providers to track the conversion rates of your lead generation efforts via PPC. As a matter of fact, if you don’t track your conversions you won’t get the clear picture of your lead generation campaign and that can be harmful to your business. You can employ conversion tools offered by various providers including major PPC networks like Google Adwords and Facebook Advertising which offer conversion tools of their own to help you track your lead generation efforts.
3. Provide 24/7 assistance to the consumers:
By putting in a contact number or providing a live chat facility you can help dispel any doubts or apprehension your visitors may have about your product or service after clicking on your PPC Ad. Also, it helps people are find ways to distinguish the real service providers from those who are not and contacting them directly through phone or live chat. Convincing your visitors that you will be there for them whenever they need your assistance deepens their trust in you, thus, making it beneficial for you.
4. Show gratitude through a Thank You page:
Once all your required transactions have been completed, you may lead your visitors to the thank you page. This page can be utilized to:
i) increase brand awareness. to upsell other products or lead them to your social network group or community
ii) upsell other products
iii) lead them to your social network group or community
“Sales promotion” refers to those marketing activities that stimulate consumer shows and expositions. It may be further defined as a vital bridge or a connecting link between personal selling and advertising.
Sales promotionIn most cases, sales promotions come in the form of discounts. As a matter of fact, discounts affect the way consumers think and behave while shopping. Also, the type of savings and its location can affect the way consumers view a product and affect their purchase decision.
The two most common discounts are:
i) price discounts that are provided on sale items and
ii) bonus packs that are provided on bulk items.
Price discounts mean the reduction of an original sale by a certain percentage. On the other hand, bonus packs are deals in which the consumer receives more for the original price. Companies introduce different forms of discounts in advertisements to convince consumers to buy their products.
1. To boost sales by leveraging the media which are complementary to press and poster advertising.
2. To distribute information through salesmen, dealers etc., in order to ensure the product getting into satisfactory use by the targeted consumers.
3. To entice customers to make purchases at the point of purchase.
4. To incite existing customers to buy more.
5. To introduce new products and services.
6. To attract new customers.
7. To efficiently meet competition from others.
8. To check the seasonal decline in the volume of sales.
Sales promotion includes several communications activities that provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate sales.
Due to all these advantages, the importance of sales promotion has increased tremendously in the modern times. Eventually, massive amounts of money are spent on sales promotional activities to attract the consumers in our country and also in other countries of the world!